Originally launched in 1972, the Technics SL-1200 quickly became the standard by which other direct drive turntables are measured. Its powerful torque, easy operation, and high durability saw it garner acclaim from DJs and audio enthusiasts, and has cemented it as an iconic device in music culture. The Technics SL-1200MK7 adds a coreless, direct drive motor, DJ play functions, and other sound enhancing technologies to present the most advanced iteration yet.